Year-End Fundraising: How to Maximize Your Most Important Giving Season
| Dates: | September 16-30, 2026 |
|---|---|
| Meets: | W from 1:00 PM to 2:00 PM |
| Location: | Virtual |
| Cost: | $55.00 |
There are still openings remaining at this time.
Year-End Fundraising: How to Maximize Your Most Important Giving Season
The final months of the year aren't just busy,
they're where your biggest gifts happen.
Don't leave them to chance.
they're where your biggest gifts happen.
Don't leave them to chance.
Wednesday September 16th and 30th, 2026
1:00 PM-2:00 PM EST
This 2-part webinar series will show you exactly how to plan, message, and execute a high-performing year-end campaign that inspires generosity and drives real results.
What You'll Learn
By the end of this series, you'll walk away with a clear, practical plan to:
-Create a compelling fundraising offer donors actually respond to
-Build a campaign calendar that creates momentum (not chaos)
-Use email, direct mail, and social together effectively
-Segment your donors for smarter outreach
-Close the year strong with urgency and clarity
-Build a campaign calendar that creates momentum (not chaos)
-Use email, direct mail, and social together effectively
-Segment your donors for smarter outreach
-Close the year strong with urgency and clarity
Session Breakdown
Session 1: Planning & Messaging for Maximum Impact
Learn how to build your campaign from the ground up:
-What makes a great year-end fundraising offer
-How to clearly position your message
-How to structure a communication calendar that works
-How to prioritize and segment donors
Session 2: Execution, Segmentation & Closing Strong
Turn your plan into results:
-How to create urgency that drives giving
-How to use both digital and print channels to maximize gifts
-How to optimize GivingTuesday
-How to finish the year with confidence
Your Instructor
Jim Shapiro, Co-Founder, The Better Fundraising Company
Jim Shapiro is the fundraising coach you've always wanted, the proven Sherpa who knows how to guide organizations to the top of the fundraising mountain.
With more than 30 years of experience, Jim has helped nonprofits raise millions of dollars through stronger messaging, smarter strategy, and deeper donor connection. He previously served as Vice President of Development for a global $100 million nonprofit and has led successful capital campaigns, major gift efforts, and fundraising initiatives for organizations across the country.
Jim co-founded The Better Fundraising Company to help small- and mid-sized nonprofits raise money and build sustainable fundraising systems that work. He has partnered with charities, schools, churches, and community oranizations throughout the Pacific Northwest and beyond, bringing clarity and confidence to their fundraising efforts.
Outside of his work, Jim invests in people in a different way, serving as a high school football coach, where he's passionate about developing young leaders through transformational coaching. He also loves spending time with his family. Jim is married, has three kids, three grandkids, and a dog named Jovi.
With more than 30 years of experience, Jim has helped nonprofits raise millions of dollars through stronger messaging, smarter strategy, and deeper donor connection. He previously served as Vice President of Development for a global $100 million nonprofit and has led successful capital campaigns, major gift efforts, and fundraising initiatives for organizations across the country.
Jim co-founded The Better Fundraising Company to help small- and mid-sized nonprofits raise money and build sustainable fundraising systems that work. He has partnered with charities, schools, churches, and community oranizations throughout the Pacific Northwest and beyond, bringing clarity and confidence to their fundraising efforts.
Outside of his work, Jim invests in people in a different way, serving as a high school football coach, where he's passionate about developing young leaders through transformational coaching. He also loves spending time with his family. Jim is married, has three kids, three grandkids, and a dog named Jovi.
Who This Is For
-Development Directors & Fundraising Teams
-Executive Directors
-Small to Mid-Sized Nonprofits
-Anyone responsible for year-end results
-Executive Directors
-Small to Mid-Sized Nonprofits
-Anyone responsible for year-end results
Whether you're starting from scratch or refining your approach, this series will give you clarity, confidence, and a plan that works.
| Fee: | $55.00 |
|---|---|
| Hours: | 2.00 |
Fee Breakdown
| Category | Description | Amount |
|---|---|---|
| Course Fee (Basic) | Registration Fee | $ 55.00 |
| Course Fee (Alternate) | Membership Fee | $ 0.00 |
Virtual
Jim Shapiro
| Date | Day | Time | Location |
|---|---|---|---|
| 09/16/2026 | Wednesday | 1 PM to 2 PM | Virtual |
| 09/30/2026 | Wednesday | 1 PM to 2 PM | Virtual |