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Online Registration

Social Media Marketing Certificate: Hitchhiker's Guide to Social Media Marketing

Meets: 100% Online

Registration Fee: $295.00

There is only one opening remaining at this time.

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Hitchhiker's Guide to Social Media Marketing is a 10-week program offered completely online. The Fall 2020 Program will start on October 1, 2020.

The Social Media Marketing Certificate: Hitchiker's Guide to Social Media Marketing is a 10-week program offered completely online. The program's goal is to introduce and enhance the skills of current and aspiring social media practitioners to become proficient in a variety of social media platforms to enable them to develop innovative and effective messages. While many of the program's activities are geared towards higher education and non-profit organizations, it is also quite suitable for those in a small business and/or corporate environments.

Course Leadership The program, offered through the University of West Georgia, is a learner-centered, highly-interactive course, developed by practioners and academicians experienced in social media, social media research, strategic planning, and marketing. Course developers and facilitators include Jason Milam and Marty Davis.

Program Content & Structure The certificate program is a professional program that incorporates conceptual knowledge into practical, hands-on learning experience. The program offers 7.5 continuing education units (CEUs), which is equivalent to 75 hours of instruction. The program comprises 9 content modules with each module lasting one week. There is also a 10th final module to close out the course with a "final exam". It is suggested that participants spend about 4-8 hours per module.

Content modules will focus on:
• Social media planning and evaluation
• Creative writing for social media
• Developing engaging content
• Social media advertising
• Optimization and practical methods for assessing ROI

Notes:

UWG Employees, please select the billing option if Continuing Education will be assisting you with an internal transfer for your professional development.
Fee: $295.00
Hours:75.00
CEUs:7.50

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