Why would anyone give to your organization? Because you help them accomplish something they deeply value. In this 4-hour, hands-on workshop for nonprofit boards and executive leaders, you’ll learn the human reasons people give, map your donor’s journey from first awareness to lasting partnership, and practice conversations that lead to joyful, values-aligned gifts. We’ll align board, staff, and systems around a true culture of philanthropy and craft practical strategies for gifts from individuals, corporations, and foundations. You’ll leave with a clear 90-day plan, proven stewardship upgrades, and language you can use in your very next meeting.

• Explain core motivations for giving and apply them to your messaging and meetings.
• Map and improve your donor journey with specific touchpoints that build trust and delight.
• Adopt a healthy fundraising mindset grounded in service, curiosity, and partnership.
• Differentiate approaches for individuals, corporations, and foundations; know the role of the board and ED in each.
• Upgrade stewardship (thank-you, impact reporting, ongoing engagement) to increase retention and upgrades.
• Leave with a prioritized 90-day plan: 3 goals × 3 key actions, owners, and dates.

Billing: Please select the payment type "billing" if you would like us to invoice your business/organization or prefer to pay with cash, check, or a credit card by phone. UWG Employees, please select the "billing" option if your department will be paying for your professional development registration. Then email Gabi Wormer at gwormer@westga.edu to obtain the CE Chart String for your Budget Manager to initiate the internal transfer.

Contact: For additional information, please contact Jennie Dodd at jdodd@westga.edu or 678.839.2258.