In today's fast-paced digital world, staying ahead of the curve is essential for successful marketing. This full day training program is designed to equip marketers, business owners, and entrepreneurs with the skills and knowledge needed to thrive in the ever-evolving digital environment. Join us where we bring together industry leaders, innovative thinkers, and marketing professionals together to discover actionable strategies, gain insights into the latest trends, and enhance your skills to elevate your marketing game to new heights.

• Expert-Led Sessions: Learn from top marketing experts and industry pioneers who will share their knowledge and experiences.
• Interactive Workshops: Participate in hands-on workshops designed to provide practical skills and tools you can implement immediately.
• Networking Opportunities: Connect with fellow marketers, build relationships, and create collaborative opportunities in a dynamic environment.
• Innovative Solutions: Explore cutting-edge technologies and solutions that can drive your marketing efforts forward.

• Branding & Positioning: From Basics to Brilliance: Dive into the intricacies of brand development, positioning strategies, and the significance of maintaining a strong brand identity in a competitive marketplace.
• Personalization & Customer Experience: Gain insights into the significance of personalization in business and how it impacts customer behavior and expectations. Analyze real-world examples of successful personalization strategies and customer experience enhancements across industries.
• Marketing Trends & Analysis: Be equipped with the skills needed to identify, analyze, and leverage current marketing trends to develop effective strategies and drive business success.
• Website Optimization: Be equipped with the skills needed to identify, analyze, and leverage current marketing trends to develop effective strategies and drive business success.<
• AI & Data Analysis: A Healthcare Perspective: As the digital world evolves, the ability to interpret data and leverage AI tools is becoming increasingly vital for marketing professionals. This course will guide you through the foundational and advanced concepts of integrating AI and data analytics into marketing strategies.
• Brand Storytelling: Master the art of crafting compelling narratives that resonate with your audience.

This conference is ideal for marketing professionals, business owners, and anyone looking to enhance their marketing skills and knowledge. Whether you're a seasoned marketer or just starting, there's something for everyone at the Marketing Masterclass!

Billing: Please select the payment type "billing" if you would like us to invoice your business/organization or prefer to pay with cash, check, or a credit card by phone. UWG Employees, please select the "billing" option if your department will be paying for your professional development registration. Then email Gabi Wormer at gwalden@westga.edu to obtain the CE Chart String for your Budget Manager to initiate the internal transfer.

Contact: For additional information, please contact Jennie Dodd at jdodd@westga.edu or 678.839.2258.