Hitchhiker's Guide to Social Media Marketing is a 10-week program offered completely online. The Fall 2023 Program will start on November 1st, 2023 thru January 20h, 2024.

The Social Media Marketing Certificate: Hitchiker's Guide to Social Media Marketing is a 10-week program offered completely online. The program's goal is to introduce and enhance the skills of current and aspiring social media practitioners to become proficient in a variety of social media platforms to enable them to develop innovative and effective messages. While many of the program's activities are geared towards higher education and non-profit organizations, it is also quite suitable for those in a small business and/or corporate environments.

Course Leadership
The program, offered through the University of West Georgia Continuing Education, is a learner-centered, highly-interactive course, developed by practitioners and academicians experienced in social media, social media research, strategic planning, and marketing.

Program Content & Structure
The certificate program is a professional program that incorporates conceptual knowledge into practical, hands-on learning experience. The program offers 7.5 continuing education units (CEUs), which is equivalent to 75 hours of instruction. The program comprises 9 content modules with each module lasting one week. There is also a 10th final module to close out the course with a "final exam". It is suggested that participants spend about 4-8 hours per module.

Content modules will focus on:

• Social media planning and evaluation

• Creative writing for social media

• Developing engaging content

• Social media advertising

• Optimization and practical methods for assessing ROI

NOTE: Texbook is included with course fee. There will be breaks during the holidays.

UWG Employees, please select the billing option if Continuing Education will be assisting you with an internal transfer for your professional development.

Fee Breakdown

Category	Description	Amount
Course Fee (Basic)	Registration Fee	$ 205.00